LOADING

W+K Horses

WEIDEN + KENNEDY LONDON

spacer30px
INTERACTIVE INSTALLATION

Wieden+Kenndy London runs regular agency wide briefs to create a piece for their display window. I was lucky enough to win that time with an idea to engage passers-by.

We wanted to disrupt the hectic street activity with a perfect picture of calm and contemplation: horses, observing the street from their barn.
Think of the pet shop window effect and that power of attraction animals have upon us. That was the start of a story of interactive virtual horses and men.

The positive reactions of the crowd blocked the pavement for a few weeks. The agency was delighted and we made noise in the press. Mission accomplished.

spacer30px