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#UGGSOS

Digitas LBI - Social Media

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Exhausted of shopping? Painfull feet? Experiencing a fashionista’s drama? #UGGSOS comes to the rescue!

UGG Australia, the brand of iconic sheepskin boots finds its place in shoppper’s weekend twitter topics. Share your shopping troubles and your shoe size with #UGGSOS. The UGGSOS scooter zooms to your rescue with a pair of comfy UGG from the new collection. A smart way to present products and to demonstrate the comfort qualities of UGG boots. A conversational campaign that generates real fans content around Britain after a real success in London and Birmingham.

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