Sapient London - Cannes Lion shortlist



Cannes Lions 2013. Shortlist in Innovation category

A new perspective on football.

Standard Chartered Bank are the sponsor of Liverpool FC. But who knows who they are? To help the bank be relevant to football fans we created Techball: a camera equipped playable football that streams data, sound and images from the heart of the action.   

With this new way to broadcast football action, the bank became the conduit to connect fans and Liverpool FC.

In the future, with the Techball app that triangulates the ball and monitors the action, Techball aims to help fans improve their kicks, compare their performance with pros, be a personalised coach and even play referee.