Sapient London - Campaign 360º
Quand il y a du foot à la télé, pourquoi parler d’autre chose?
Betting on the games with Ladbrokes during the Euro makes football even more exciting. Still it’s so boring to have to endure advert breaks about dog food or anti-dandruff shampoo! So we missioned excitable Italian commentator and Ladbrokes frontman Tiziano Crudelli to put an end to the adverts staring his british collegue and popular commentator Chris Kamara so that we can finally focus on football!
The campaign was an instant success and remained popular for the next 2 years. Ladbrokes doubled their return on investment and became the most recognised betting brand in the UK.
When football is on, why tweet about anything else?
People tweet about things that have nothing to do with footbal during the Euro? That’s unacceptable! Get Tiziano Crudelli to distroy these tweets with the power of sheer excitation and re-tweet them a personnalised video for proof. The campaign naturally started with the destruction of Chris Kamara’s tweets who shared football-unrelated messages about his favourite cereals to his fans.
When you win a bet with Ladbrokes, excitable Tiziano Crudelli sends you a personnalised video MMS to celebrate the win with you… And to give you a reason to bet again.
The mobile campaign continues the story into user’s service experience.