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FRENCH RED CROSS

Ogilvy - Geometry Paris

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The donations you can’t miss

As for any purchases, donations tend to be made on an impulse.

The French Red Cross repurpose the codes of promotions to turn a good deal on a first necessity product into a donation. A contactless payment device lets you give the item directly from the poster. You can make a donation on impulse and for once, you can see exactly what your money will be used for.

How does it work?

1 – It starts with a partnership with a retailer brand who would contribute a stock of products at cost price.

2 – Decaux innovation billboard equiped with a contact-less payment device let donators give on the spot.

3 – The Red Cross collects the payments and re-distributes the stocks of products to the ones who need them.

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Broken prices to break poverty. 13.90 euro. 1st necessity down jacket at cost price.
Donate this product now to help a refugee through the winter. A small price can make a great gesture.