Ogilvy - Geometry Paris

The Jeep Renegade arrives in town with Europcar

The Jeep Renegade is built for “urban adventurers”. Europcar deliver the SUV in a cage, like a wild animal brought from an adventurous exotic place. A trompe l’oeil on the side of Europcar vans annonces the new addition to their fleet, with a promise : “tame the city”.


 “Follow the Jeep” – Activation Campaign

When customers cross the Europcar carpark they have an oportunity to see the new cars available in the fleet.

Hence for the launch of the adventurous Jeep Renegade in the fleet we’re engaging with drivers directly in this space. Europcar challenge you to find the new Jeep by following the traces of tires that the car printed on the walls, ceilings, stairs and lifts on its way to the Europcar parking zone.

When they find the Renegade, customers will have to post a selfie with the car on Facebook to get a -10% discount to rent the Jeep at Europcar.