CONVERSE + FOOTLOCKER
Sapient London - Cataphiles
To promote Foot Locker’s launch of the new Converse Padded Collar range we engaged the talents of a group of ‘Cataphiles’. Inspired by The Converse Padded Collar Loopbacks on their feet they took us along on a journey into the underground.
‘Cataphiles’ are urban explorers who illegally enter the disused catacombs and tunnels that exist beneath the streets of many European cities. Driven by curiosity and creativity they hang out underground where they create their own secret parties, gigs and graffiti galleries.
We documented their activity and released this 30 second commercial across Europe.
The TV campaign
In Footlocker stores each pair of converse comes with a set of tourist postcards, sights of the underground.